The main function of visual effects is to make a logo more attractive. Yet, they have a doubled-edged quality and therefore they require careful consideration. For example, it is useless to add visual effects to a logo that does not satisfy us just to make it more interesting, as it is a golden rule that a logo must be good enough regardless of its effects. In fact, visual effects can contribute to making a logo more persuasive and catchy, but not excellent. In this section, we will go over the most common visual effects that can be applied to a corporate logo. Additionally, we will discuss their main advantages and disadvantages.
This visual effect is applied to solid colors. By choosing the angle of its application, we can make an object look three-dimensional.
To gloss is to provide shiny brightness by means of pressing. This effect serves to modify colors.
Depending on where it is applied, this effect will project an object in relief. Bevel is of three kinds: straight, irregular and curved.
It serves to apply a shadow behind an object, thus producing a 3-D effect. The density and length of the shadow are optional, as well as its color.
This effect allows illuminating objects according to where it is applied to them.(Lighting up the inside of an object produces the opposite of three-dimensionality).
The pros and cons of visual effects can be seen in the following three aspects:
A corporate logo to which effects has been added will certainly be very attractive and distinctive, not to mention the fact that it will gain elegance and professionalism. However, the more complex a design, the more it is hard to remember.
Visual effects contribute to the success of a design by generating a special atmosphere, a trail of fineness, an aura of progress. The only problem is that the price to pay is too high: when effects have been added to a design, it is very difficult to make it bigger in size, which, on most occasions, cannot be simply ignored.
Visual effects provide elegance and prestige for the image of a company. Most of the times, however, this is only an advertising strategy to make things seem what they are not. As all companies do it, there is no apparent problem, but in reality there is a problem, namely the costs. Since visual effects are the result of combining countless colors together, the printing of a logo that includes these effects will have to be in full-color. As you can imagine, this type of printing is by far the most expensive.
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